You opening this email is a big deal.
I'm sure you're getting a million emails today, and normally our email open rate is about 16%.
But on a day like today, when Black Friday deals are flooding your inbox, that rate will likely be lower.
The less people who open our emails, the less donations we see come in. Normally, a slower day or two isn't a huge deal. But we're three months to our primary, and what we raise right now absolutely determines how much we can spend on key advertisements.
So before you head back to enjoying your leftovers, can you chip in $5? You're an absolutely critical part of our team.
Donate ›››
Thanks!!
Katie
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