My Campaign Manager, Lacey, just sent me this—I need to review and sign off on our media plans. This is a HUGE deal. Our media plans outline how much we will spend on TV and digital ads over the next 68 days before the primary.
My Campaign Manager, Lacey, just sent me this—I need to review and sign off on our media plans. This is a HUGE deal. Our media plans outline how much we will spend on TV and digital ads over the next 68 days before the primary.
These won't be set in stone this week. If we run low on funds, we'll have to make cuts, and if we have a surge in fundraising, we can buy additional TV time or ad space.
But by approving these plans now, our campaign can lock in lower rates than we'll pay if we're scrambling in February, just weeks before our election. These ads will also allow us to get out in front of voters SOON, which is going to be critical.
I'll be honest, these plans aren't as robust as I would like. Before I give Lacey the green light, I wanted to see if you could make a donation of $5 to help us increase our ad buys?
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I am so grateful to have you on our team!
Katie
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